The Merchants of Cool
How businesses market to American teenagers, and the effect they have together on popular culture.
A documentary on the marketing of pop culture to Teenagers.
- Year: 2001
- Country: United States of America
- Genre: Documentary, History, Music
- Studio:
- Keyword: media, marketing, advertising
- Director: Barak Goodman
- Cast: Douglas Rushkoff, Christina Aguilera, Greg Berlanti, Jessica Biel, Adam Carolla, Fred Durst