Ducati: Beyond the Passion
What distinguishes a premium brand from a generalist one? In this documentary, Ducati reveals the path that led it to be a premium manufacturer and that has allowed the brand to create technologically advanced motorcycles, with a superior reliability, while maintaining the ability to bear witness to a passion and a tradition that has not equals in the world. A journey inside the Borgo Panigale factory, with interviews with the main managers who made this change possible.
- Year: 2021
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- Genre: Documentary
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- Director: Pablo Benedetti
- Cast: Claudio Domenicali, Alessandro Valia, Angelo Marino, Rocco Canosa, Andrea Ferraresi, Francesco Milicia